Price your property to sell
List competitively and be rewarded with the result you want – A SALE!
By overpricing your property it reduces the advertising response, attracts the wrong buyers, and can lose genuine purchasers. It also helps sell your competition, eliminates offers and extends the time your property is on the market. Unfortunately a property that is on the market too long sends out a signal that there must be something wrong with it.
What is the market value
Market value is the respective price your property is worth relative to surrounding properties and subsequent factors i.e. Area, amenities. Having an accurate assessment of your property will help you make the best decision for you and your investment.
Price your property to sell
In reaching a decision to buy, purchasers will be comparing your property with other similar properties and it is therefore vital that your asking price is competitive.
The dangers of overpricing
- Agents will be reluctant to introduce prospective buyers to houses that have attracted the overpriced stigma.
- Overpricing conveys an impression of poor value for money when compared with other properties priced correctly.
- Buyers’ decisions are mad by comparison
The advantages of pricing your property correctly
- Impression of good value is created
- Maximum exposure during initial marketing time
- Stimulates real buyer interest
- Attracts higher offers
